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Since 1872, we’ve had the foresight to find new ways to make lives better. We are constantly innovating our products and our practices to serve and care for the ever-changing needs of the people we touch at all stages of life.
Just as our products are essential to our consumers, our commitment to data privacy is vital to earning your trust.
This site is designed to explain our approach to data privacy in simple language. You will also find our privacy values as well as helpful links to privacy choices and more.
We are committed to earning and maintaining trust by honoring the following principles:
Your privacy is important to us. This policy describes how we process information. If you are a California consumer, please see the section below called "California Consumer Privacy Statement."
Contact Us
This Site is owned, operated and maintained by KIMBERLY-CLARK CORPORATION (“Kimberly-Clark”). At Kimberly-Clark, we recognize that visitors to our Site may be concerned about the information they provide and how we treat that information. This Privacy Policy addresses those concerns.
The purpose of the Kimberly-Clark Privacy Policy is to describe how the websites and mobile applications owned or operated by Kimberly-Clark (collectively called “Site” in this policy) collect, share, and secure information.
Before you provide us with any personal information or otherwise browse our Site, you should read through this Privacy Policy completely and make sure that you are comfortable with our privacy practices. We may update the Privacy Policy from time to time, so please check in occasionally.
We may obtain personal information about you when you visit our Site or use our mobile applications. The types of information we obtain include:
In addition, when you visit our Site or mobile applications, we may obtain certain information by automated means, such as cookies, web server logs, web beacons, and other technologies. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and cookies and may be used to transmit information collected through cookies back to a web server. Additional data may be collected though Google Analytics to help evaluate use of our Site and mobile applications. To learn more about Google Analytics and how to opt out, please visit www.google.com/analytics/learn/privacy.html.
We may use these automated technologies on our Site or mobile applications to collect information about your equipment, browsing actions, and usage patterns. The information we obtain in this manner may include your device IP address, identifiers associated with your devices, types of devices connected to our Site or mobile applications, web browser characteristics, device characteristics, language preferences, referring/exit pages, clickstream data, and dates and times of visits to our Site or mobile applications. These technologies help us (1) remember your information so you do not have to re-enter it; (2) track and understand how you use and interact with our Site or mobile applications; (3) tailor the Site or mobile applications around your preferences; (4) measure the usability of our Site or mobile applications and the effectiveness of our communications; and (5) otherwise manage and enhance our services, and help ensure they are working properly.
Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our Site. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.
In addition, you may connect with Kimberly-Clark or one of its websites through social networking websites, such as Facebook or Twitter. If you initiate such a process, such as by “Liking” a Kimberly-Clark product on Facebook, you will be allowing Facebook to provide us with information from your Facebook profile. Whenever submitting information on a social network website you should familiarize yourself with their privacy policy and practices. Kimberly-Clark is not responsible for the privacy practices of these third-party websites.
When you voluntarily sign up on this Site, we add your name, email address and street address to our mailing list.
If you do not wish to receive these mailings, you may request to be removed from our mailing list by visiting https://privacyportal-de.onetrust.com/webform/99096bff-8366-4b94-a7e2-97f3efa52243/draft/ccb928c3-05fc-4add-8f7a-05355cd75cc5 or by calling 1-888-525-8373. Additionally, if you decide that you do not want to receive commercial emails from us, you can click the “unsubscribe” link provided at the bottom of every commercial email.
Our Site sometimes includes notices of sweepstakes or other promotions we are conducting, and we may permit you to send your entry electronically in some cases. If that occurs, we will use the information you provide for the purpose of conducting the promotion (i.e., to contact you if you're a winner).
We may share information about you with third parties in certain circumstances including in the following situations:
Sharing Your Information with Service Providers. We may share information with companies or individuals that provide us with services. These services may include, among other things, helping us to provide services that you request, to create or maintain our databases, to research and analyze the people who request products, services, or information from us, to prepare and distribute communications, or to respond to inquiries.
Law Enforcement and Legal Process. We also may disclose personal information (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; or (5) in connection with an investigation of suspected or actual illegal activity.
Blogs, Online Postings, and Testimonials. We may decide to allow users to share comments, postings, testimonials, or other information. If you choose to submit such information to us, the information that you submit may be available generally to the public. Information that you provide in these areas may be read, collected, and used by others who access them.
Business Transaction. We reserve the right to transfer any personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).
Interest-Based Advertising. Kimberly-Clark participates in interest-based (on-line behavior) advertising. This means that a third party may use technology, such as a cookie on your browser or a web beacon, to identify you on our website so that they can provide advertising about products and services tailored to your interest. You may see advertising on our website tailored to how you browse or shop, or you may see advertising for Kimberly-Clark products on other websites based on your browsing behavior across websites.
Unsubscribe
Click below to unsubscribe:
Huggies® Brand |
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Pull-Ups® Brand |
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GoodNites® Brand |
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Poise® Brand |
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Depend® Brand |
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U by Kotex® Brand |
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La Vie™ Brand |
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Kleenex® Brand |
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Scott® Brand |
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Viva® Brand |
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Cottonelle® Brand |
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Huggies® Healthcare |
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Caregivify™ |
You can also contact our Consumer Services group at 1-888-525-8373 to unsubscribe.
Correct or Update Account Information
Click below to correct or update your account information:
Huggies® Brand |
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Pull-Ups® Brand |
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GoodNites® Brand |
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Poise® Brand |
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Depend® Brand |
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U by Kotex® Brand |
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La Vie™ Brand |
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Kleenex® Brand |
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Scott® Brand |
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Viva® Brand |
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Cottonelle® Brand |
You can also contact our Consumer Services group at 1-888-525-8373 to correct or update.
Delete your Account
Click here to request that your account be deleted.
We maintain administrative, technical and physical safeguards designed to protect the personal information you provide against accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure, or use.
Our Site is intended for a general audience and is not directed to children. We do not knowingly collect personal information online from children under the age of 13, or such other age as may be stipulated by applicable law.
Strictly Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms.
You can set your browser to block or alert you about these cookies, but some parts of the Site will not then work.
Cookies used
signupcookie
Categories |
Cookies |
Google Recaptcha It is used for security. |
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SFMC SFMC is used for email communication from the brand. |
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Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around the Site.
If you do not allow these cookies we will not know when you have visited our Site.
Categories |
Cookies |
Google Analytics Collects analytics data such as page visits |
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Functional/Marketing Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages.
If you do not allow these cookies then some or all of these services may not function properly.
Categories |
Cookies |
Gigya Enables signing in with a social account such as Facebook |
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BazaarVoice Allows you to submit reviews of our products |
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SurveyGizmo Allows you to respond to surveys in order to share your opinion. |
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RevTrax Allows you to get coupons |
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Smart Commerce Allows you to see what stores currently have products you would like to purchase |
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ExpoTV Allows you to see video product reviews |
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Exelator It is being used to display the personalized data. |
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If you have any questions about our Privacy Policy, you can contact us at [email protected] or phone us by calling 1-888-525-8373 (on weekdays during 8 AM to 4 PM Central Standard Time). For postal mail, please write to us at:
Kimberly-Clark Corporation
P.O. Box 2020
Neenah, WI 54957-2020
This California Consumer Privacy Statement (“Statement”) supplements Kimberly-Clark Corporation’s Privacy Policy. It applies solely to California consumers and addresses personal information we collect online and offline. This Statement does not apply to Kimberly-Clark personnel. Sections 2-5 of this Statement do not apply to job applicants.
This Statement uses certain terms that have the meaning given to them in the California Consumer Privacy Act of 2018 and its implementing regulations (the “CCPA”).
We may collect (and may have collected during the 12-month period prior to the effective date of this Statement) the following categories of personal information about you:
We may use (and may have used during the 12-month period prior to the effective date of this Statement) your personal information for the purposes described in our Privacy Policy and for the following business purposes specified in the CCPA:
During the 12-month period prior to the effective date of this Statement, we may have obtained personal information about you from the following categories of sources:
We do not sell your personal information in exchange for monetary consideration.
We may allow certain third parties (such as online advertising services) to collect your personal information via automated technologies on our Site in exchange for non-monetary consideration. We share the categories of personal information listed below for online advertising purposes and to provide third-party social network features and functionality on our Site. You have the right to opt out of this disclosure of your information, which may be considered a “sale” under California law.
During the 12-month period prior to the effective date of this Statement, we may have sold the following categories of personal information:
Category of Personal Information |
Category of Third Party |
Identifiers |
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Commercial Information |
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Online Activity |
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Inferences |
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We do not sell the personal information of minors under 16 years of age without affirmative authorization if we have actual knowledge of the individual’s age. Any individuals who register for an account who are under 16 years of age are automatically opted out of the sale of their personal information. If an individual wants to opt-in and agree to the sale of their personal information, they must do so by affirmatively unchecking the “Do Not Sell My Personal Information” box in their online profile.
During the 12-month period prior to the effective date of this Statement, we may have shared your personal information with certain categories of third parties, as described below.
We may have disclosed the following categories of personal information about you for a business purpose to the following categories of third parties:
Category of Personal Information |
Category of Third Party |
Identifiers |
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Additional Data Subject to Cal. Civ. Code § 1798.80 Law |
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Protected Classifications |
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Commercial Information |
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Biometric Information |
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Online Activity |
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Geolocation data |
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Sensory Information |
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Employment Information |
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Education Information |
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Inferences |
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In addition to the categories of third parties identified above, during the 12-month period prior to the effective date of this Statement, we may have shared personal information about you with the following additional categories of third parties:
Privacy Rights. You have certain choices regarding your personal information, as described below. If you exercise any of these choices and rights, we will not disadvantage you. You will not be denied or charged different prices or rates for goods or services or provided a different level or quality of goods or services.
How to Submit a Request. To submit an access or deletion request, click here or call us at 888-525-8378. To submit a Shine the Light request, please send a written request to: Kimberly-Clark Corporation, P.O. Box 2020, Neenah, WI 54957-2020. To opt out of the sale of your personal information, click below or send us an email at [email protected].
Huggies® Brand |
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Pull-Ups® Brand |
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GoodNites® Brand |
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Poise® Brand |
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Depend® Brand |
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U by Kotex® Brand |
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La Vie™ Brand |
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Kleenex® Brand |
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Scott® Brand |
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Viva® Brand |
https://www.vivatowels.com/en-us/ssols/donotsellmypersonalinfo |
Cottonelle® Brand |
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Poise® Impressa® Brand Pro |
https://www.impressapro.com/Account/Donotsellmypersonalinfo.aspx |
Huggies® Healthcare |
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Kimberly-Clark Corporation |
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Careers at K-C |
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Sustainability 2022 |
Authorized Agents. You may designate an authorized agent to submit requests on your behalf. To submit a request as an authorized agent on behalf of a consumer, please contact us as described in the How to Contact Us section of our Privacy Policy.
Verifying Requests. To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your request. If you have an account with us, we may verify your identity by requiring you to sign into your account. If you do not have an account with us and you request access to or deletion of your personal information, we may require you to provide any of the following information: first name, last name, month & year of birth, email address, mailing address. In addition, if you do not have an account and you ask us to provide you with specific pieces of personal information, we will require you to sign a declaration under penalty of perjury that you are the consumer whose personal information is the subject of the request. If you designate an authorized agent to make an access, deletion or opt-out of sale request on your behalf (a) we may require you to provide the authorized agent written permission to do so, and (b) for access and deletion requests, we may require you to verify your own identity directly with us (as described above).
CCPA Metrics For the Prior Calendar Year. As reflected in this Statement, the CCPA provides California residents with specific rights, such as the right to access or delete personal information. Under the CCPA, businesses that process these requests must publish information about them. That information for California residents for the period of January 1, 2021 through December 31, 2021 is below.
Access Requests | Jan.-Dec. 2021 | |
Total Number of Access Requests Received |
24 | |
Total Number of Access Requests complied with in whole or part |
15 | |
Total Number of Access Requests Denied |
9 | |
Note: The mean number of days within which K-C substantively responded to requests to know was 6 weeks. |
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Deletion Requests | Jan.-Dec. 2021 | |
Total Number of Deletion Requests Received |
85 | |
Total Number of Deletion Requests complied with in whole or part |
63 | |
Total Number of Deletion Requests Denied |
22 | |
Note: The mean number of days within which K-C substantively responded to requests to delete was 3 weeks. |
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Do Not Sell Requests | Jan.-Dec. 2021 | |
Total Number of Do Not Sell Requests Received |
1288 | |
Total Number of Do Not Sell Requests complied with in whole or part |
1288 | |
Total Number of Do Not Sell Requests Denied |
0 | |
Note: The mean number of days within which K-C substantively responded to requests to opt-out was 10 business days. |
Financial Incentives. Creating an online account or participating in a financial incentive program such as loyalty programs or coupon-based initiatives administered by us or our partners may entitle you to receive special offers and benefits from us. To administer such programs, we may need to sell, collect, disclose, or retain your personal information. For our loyalty programs, such as Huggies® Rewards+, members may earn coupons or reward points for signing up, purchasing our products, and participating in certain other activities, such as taking surveys, sharing posts on Facebook and Twitter, and connecting friends to our loyalty and discount programs. These points can be used toward entering sweepstakes and games, donating to charity and redeeming rewards. We calculate the value of your data based on the return on investment or incremental margin generated by us from administering financial incentives and from the sale, collection, or retention of your personal information. You may end your online account (which will withdraw you from the financial incentives) at any time by entering a request at www.privacy.kimclark.com, calling us at 1-888-525-8373, or emailing us at [email protected].
Additional Information. If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.
We sell our products and services in more than 175 countries and locations. Many countries and regions have laws or other requirements that govern privacy. We provide privacy-specific notices, choices, rights, and contacts in these regions. Additionally, we have data protection officers or individuals of a similar function as required by country or regional laws.
We want to hear from you. You can contact us according to the contact information in our privacy policies or you can email [email protected] or call 1-888-525-8373.
We’re dedicated to protecting the privacy of your data. We may collect your data through various sources such as our websites, applications or through our partners. We use your information to provide you with reliable and innovative products and services, relevant offers, and an enhanced experience. We want you in control of your data.
We want to hear from you. Please contact us with your questions. You can contact us by emailing [email protected] or by calling 1-888-525-8373.
Jeffrey Melucci
Chief Business Development
and Legal Officer
Alison Lewis
Chief Growth Officer